For the Lives Behind the Balance Sheet.

Ross leads the firm's strategic direction and serves as the primary wealth adviser for high-net-worth and ultra-high-net-worth families. He established Atlatl to bring institutional-quality investment management to private clients, drawing on his early-career experience as a hedge fund analyst. After studying at the University of Chicago, Ross became the inaugural graduate of the University of Wisconsin's Wealth Management and Financial Planning Program, a curriculum founded by his father, Mark Fedenia, Ph.D. Under his leadership, Atlatl has grown into a boutique multi-family office. Outside the office, Ross enjoys the outdoors with his wife, Emily, and remains active in the Madison community as a former collegiate soccer player.

Mark brings more than three decades of academic and applied investment expertise. The Baird Professor of Finance at the Wisconsin School of Business, he founded and directs the University of Wisconsin's Wealth Management and Financial Planning Program and serves as Associate Editor of the Financial Planning Review. For more than two decades, Mark directed the UW-Madison Applied Security Analysis Program, managing equity and fixed income portfolios for the UW-Madison Foundation and the UW System, and served as a long-tenured investment consultant to the UW System. His work at Atlatl reflects a rare integration of institutional rigor and academic depth.

Stephanie oversees the operational infrastructure that supports the firm and its clients. She began her career in 2010 at UBS, where she developed deep expertise across client service and wealth management operations, and is known for the relationships she builds with clients and colleagues alike. She holds a B.B.A. in Finance from the University of Wisconsin-Whitewater. Outside the office, Stephanie is an avid waterskier and snowmobiler, a triathlete, and a committed community volunteer through Habitat for Humanity.