For the Lives Behind the Balance Sheet.

Ross leads the firm's strategic direction and serves as the primary wealth adviser for high-net-worth and ultra-high-net-worth families. He began his career as a research analyst at Nakoma Capital Management and built his wealth management practice at Robert W. Baird and UBS before establishing Atlatl as an independent, open-architecture firm. After studying economics at the University of Chicago, Ross became the first graduate of the University of Wisconsin's Wealth Management and Financial Planning Program, a curriculum founded by his father, Mark Fedenia, Ph.D. Outside the office, Ross enjoys the outdoors with his wife, Emily. A former collegiate soccer player, he still plays and stays active in the Madison community.

Mark brings more than three decades of academic and applied investment expertise. The Baird Professor of Finance at the Wisconsin School of Business, he founded and directs the University of Wisconsin's Wealth Management and Financial Planning Program and serves as Associate Editor of the Financial Planning Review. For more than two decades, Mark directed the UW-Madison Applied Security Analysis Program, managing equity and fixed income portfolios for the UW-Madison Foundation and the UW System, and served as a long-tenured investment consultant to the UW System. His work at Atlatl reflects a rare integration of institutional rigor and academic depth.

Stephanie oversees the firm's back-office operations and leads the client administration behind every relationship at Atlatl: account setup and maintenance, documentation, billing, and the day-to-day details that keep a client's financial life running accurately and on time. She began her career in 2010 at UBS, where she developed deep expertise across client service and wealth management operations, and she sets the standard for how this work is done across the firm. She is known for the relationships she builds with clients and colleagues alike. She holds a B.B.A. in Finance from the University of Wisconsin-Whitewater. Outside the office, Stephanie is an avid waterskier and snowmobiler, a triathlete, and a committed community volunteer through Habitat for Humanity.